Spotify Radar: Sexyy Red

Big Sexyy has been on the rise this past year thanks to her features like in Drake’s “Rich Baby Daddy” and her hit, “Skeyee.” In this edition of RADAR, we crafted ‘Red’s World’ - an homage to the art direction of Hype Williams and 2k music videos, with a hint of James Turrell inspired gradient accents.

Radar is Spotify’s global, quarterly, owned performance series that champions emerging talent in music, songwriting, and podcasting. The look, updated in 2024, includes a consistent set structure (three walls, window, door, pendant lamp) that gets re-skinned to reflect the style, aesthetic, and wishes of each performer. The original, repeatable approach was developed by the great minds at Grand Crew, who tapped me to art direct for Sexyy Red’s Radar performance.

As art director, I worked alongside Grand Crew to interpret the brief created by Spotify. I developed set and wardrobe directions, worked with a production designer, photographer, and the GC creative director to meet the needs of the project.