Meg Utility

Meg Utility

As a brand, Meg’s goal is to empower women through fashion by creating easy pieces that fit seamlessly into everyday life. They have yet to design a single dress without pockets because maintaining a strong balance of function and fashion is just that important. When asked to develop a series of organic and paid social pieces for Meg, I immediately saw several reasons why their clothes were special. Working in collaboration with choreographer, Annie Rigney, we decided to explore the most unique qualities of Meg's clothes through movement. Working specifically with themes like comfort, movability, and utility we created a playful, feminine, and thumb-stopping system.
The data from this campaign tell an exciting story. Within the first month of our Utility campaign launch, Meg’s site saw about 5x more traffic month-over-month. Comparing this campaign’s cost per view to that of the average campaign at our partner media agency, we learned that this ad series was about 6x more efficient than their average flight. While we were thrilled to hear all of this, it was no surprise. We strategically built these videos for optimal performance on Facebook and Instagram, and leveraged years of social media and performance knowledge.