In Rainbow Order

Function of Beauty, in rainbow order.

In my role as CD at Function of Beauty I had the opportunity to develop marketing and creative assets for three years worth of innovative product launches and brand campaigns. These included the first ever customizable co-wash, a 6 product skincare line, and an expansion into retail, (Hello, Target!) When I began at Function, we offered 2 products and had 160,000 followers on IG. After three years we had launched 38 new customizable SKUs and gained over 850,000 new followers. Every launch was a collaboration among many teams. The creative team spent lots of time developing campaign concepts and working on set alongside industry-leading photographers and crew. There’s such a breadth of work that came out of this role, that it was hard for me to hone in on specific projects to share. So, here is three years of brand imagery, in rainbow order, of course.