Google Store April Fools

Google has a tradition of April Fools' pranks, and they wanted to utilize this tradition to bring awareness to the Google Store. I was brought on as a freelancer to create the concept for what the product should be, and how it should come to life.

Initially there were a few concepts:

• Google Pets – Repurposing the quadruped robots from Boston Dynamics (which Alphabet owns) as cute, cuddly, military-grade pets for the family.
• The Bound Edition of the Internet – I did the math on how many Encyclopedia Britanica-style books it'd take to encapsulate the entire internet. Image the amount of books on cats alone.
• Google Smell — A ridiculous wearable that gives you the ability to smell each website you visit. Imagine which sites suddenly become more — or much less — enjoyable to visit.

We finally landed Google Drop. Essentially it's a phone case you add to your Google Phone that reads the chemical composition of your sweat and caters to the needs hidden within.

Vitamin readings anticipate what you'll want for the next meal. Pheromones in your sweat can pair you with potential dating partners. It'll even pick music to match your biometric readouts.

I created the script and created directed this video and helped create other deliverables for the Google Store site, emails, and social media that are available at corbincloward.com