Old Navy White Elephant Vines

When I was doing social for Old Navy we wanted to share our White Elephant contest in a big way.

Each day we launched a new video to share the new prize. To introduce that prize, I created the concept of a cheeky elephant who lived on our Old Navy sweaters. Through the sweater's yarn, he got into high jinks with each day's prize in a fun, unexpected way.

This video highlights all of the videos, which I concepted, wrote the visual storyboard, created directed storyboards, and art directed the final look and feel.