Experiential Marketing - Moet Hennessy Chicago

Created strategies and implemented experiential marketing initiatives to hit KPI’s throughout the Chicago market and within key accounts. Executed social media strategies, marketing initiatives, and event sponsorships to drive sales across all key accounts upwards of 35% for 2012. Managed over $250k budget throughout the 2012 calendar year.

This role was primarily integrating Hennessy into the nightlife scene of Chicago and making it a aspirational brand for opinion leaders and influencers within the Chicago market.

My role was primarily lead strategist for the experiential marketing efforts, identifying key moments, opinion leaders, event strategy, event execution and managing relationships with Key stakeholders from key accounts throughout the Chicago region. These efforts helped to exceed projected sales volume growth.