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Rocky Rail - Red Bull x Sebastian Toutant
Gold medalist snowboarder Sebastian Toutant conquered the impossible. Board sliding the infamous Rocky Steps in front of Philadelphia's Art Museum.
Role:
Project management. Production. Communications strategy.
Production team hiring and management (moving images & photographer).
Creative production - Story input, shot list, site scouting, wardrobe.
Communication plan - list of deliverables, asset management, press pitch, deliverable matrix.
Deliverable management - Managed deliverables to own channels, partner channels, athlete channels, and earned media.
Copy - wrote and delivered copy for owned channels, athlete channels and partner channels (X Games, Snowboarder Mag and Toutant’s co-sponsors).
- Project Roles
- Content Producer, Content Strategist, Project Manager, Strategist
- Company
- Red Bull Media House
- Skills
- Content, Content Management, Content Strategy, Creative Strategy, Management of Teams 20+, Managing Budgets, Post-Production, Producing, Project Management, Sports, Labor Management
- Media
- Branded Content, Budgets, Commercials - Broadcast, Social Media Content, Social Media Copy, Timelines, Treatments
- Project Industries
- Beverage, Sports
