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Field Marketing - Adidas Chicago
The objective of this role was to create influence through integrated marketing strategy with the objective to affect 'mental availability', keeping Adidas top of mind for opinion leaders and key stakeholders in key in key accounts.
My role within this was developing and executing field marketing strategy, managing relationships, identifying and seeding opinion leaders, leading tech clinics and executing in store merchandising.
- Project Roles
- Event Producer, Project Manager, Strategist
- Company
- adidas
- Skills
- Experiential, Labor Management, Marketing Strategy, Project Management, Retail
- Media
- Branding, Briefs, Budgets
- Project Industries
- Retail, Sports
