FD Beauty's E-Commerce Website

As the Art Director, I had the privilege of leading an exciting project for Fragrance Direct, where we embarked on creating a new brand, FD Beauty, that seamlessly merged the worlds of fragrances and beauty products. Our objective was clear: to elevate the brand and attract esteemed clients within the high fashion industry, including renowned names like Tom Ford and Chanel.

To accomplish this ambitious goal, I focused on designing an exquisite e-commerce website that would captivate and entice our target audience. A key aspect of our strategy was to showcase one brand at a time, allowing for a heightened focus on their products and aesthetic.