Redesigning Planned Parenthood's Political Action Page

As the Senior Designer, I collaborated closely with the Creative Director to redesign the Planned Parenthood Action page and create a dynamic and adaptive website. Our primary objective was to empower users by providing them with clear and concise information about crucial political actions they could take to support Planned Parenthood's mission. In addition to political engagement, the website also facilitated various forms of involvement. Users could easily locate and participate in events near them, amplifying the reach of Planned Parenthood's message and fostering a sense of community.

Through meticulous design and thoughtful consideration, we developed an engaging and user-friendly platform that ensured visitors understood the most impactful steps they could take to champion reproductive rights. The website served as a hub for users to access vital information, important election dates and deadlines, and ways to contribute through donations. By highlighting important facts and providing actionable steps, we aimed to mobilize supporters and create a collective impact.