Redesigning SK-II’s Luxury E-Commerce Experience

As the Art Director, I worked closely with the Creative Director on an exciting project for SK-II, a leading luxury facial skincare brand. Our objective was to reimagine SK-II's online presence by redesigning their website and creating an immersive and engaging digital experience.

As the Art Director, I led the design process, ensuring every element harmonized with SK-II's brand identity and elevated its luxurious appeal. By creating a seamless integration of captivating content and featured products, we aimed to provide users with a comprehensive understanding of the brand and its exceptional skincare regimens. This approach not only enhanced the brand's storytelling but also allowed users to effortlessly immerse themselves in SK-II's world of luxury skincare.