Sephora Color Correcting Campaign

Sephora is the leading luxury beauty retailer in the cosmetics industry—with a passionate fanbase to prove it. As a Creative Writer, I helped lead the copy charge on one of Sephora's most emotionally engaging campaign of 2016: color correctors.

These neutralizing multitaskers could make common complexion concerns a pigment of your imagination, and the core marketing assets was a 12-page accordion foldout showed you how to do just that. It used augmented reality technology powered by facial recognition and the Sephora app to launch how-to product videos.

I wrote and helped concept copy for all of the 360 marketing touch points, including dedicated emails, social assets, in-store wayfinding and product descriptions, print mailers, and a Color Correcting mobile app quiz created exclusive for the campaign.