SEPHORA COLLECTION Rebranding Campaign

Sephora is the leading luxury beauty retailer in the cosmetics industry—with a passionate fanbase to prove it. As a Creative Writer, I helped lead the copy charge on the private label's rebranding marketing campaign.

We wanted to reinvent the beauty shopping experience by making it easy for everyone to sort through a sea of options to learn what products work for you. I helped concept and write the 16-page campaign collateral, which featured three Beauty, Uncomplicated interactive mad libs to help her pick out the right lip, eye, and foundation product for her.

I then partnered with the design, marketing, dev, and product teams to build an interactive mad lib experience on Sephora.com/collection, as well as exterior vendors to build a series of interactive takeover ads for the duration of the campaign.