thredUP 2017 Holiday Campaign

thredUP is the largest online secondhand site and a leader in the resale industry. I was hired as a Senior Writer to push the startup's brand voice into more impactful and irreverent territory. Four months later I was promoted to Editorial Manager to lead a team of three Senior Writers and the company's top-performing marketing campaigns.

For the 2017 holiday season thredUP invited secondhand shoppers to explore a magical world of thriftiness full of brand discovery, style tips, and fun ways to recreate meaningful gifts. This 16-page newsprint collateral hosted the campaign's core service and inspirational content. I then partnered with the design, marketing, dev, and stores teams to optimize this content for dedicated email, social, and direct response content.