Community Initiatives Report 2012

ALJ, a Toyota dealership in Saudi Arabia, came to us with a problem. Young people were not interested in working for them. 

Instead of creating an advertising campaign, we dug deeper into the company and found that community initiatives is a big part of what they do. They had an impressive amount of projects aimed at giving back to their community and they were much more than a car dealership. Instead of just listing all the numbers, we decided to design an annual report where each spread is one persons's success story.

Due to their limited budget, most of the content was created by hand, which created an authentic feel to the report. The CEO called it Saudi Hip Hop.

I was the designer on this project for two years. In it's first year the project won a Gold Loarie Award and a few others.