Wonder by Jenny Packham Spring 2017 for David's Bridal

Ethereal and beautiful, Jenny Packham's designs for David's Bridal have lovely details and design elements that were to be highlighted in a soft, romantic campaign that also related back to the main Jenny Packham line. Set in Malibu, I developed the concept, worked closely with both DB and Jenny's teams on casting as well as styling and production and provided on set direction. These assets appeared in print, digital and social campaigns.