Your Never Ending Night Prom Campaign 2017

Prom is a night to show who you are, your style and personality. David's Bridal wanted to show their large diversity of product, and tell a story of an amazing night. Your Never Ending Night follows a group of friends not only to the dance, but to the diner for shakes and fries, and finally to the beach for a magical night of sparklers and fireworks. I developed the story and visuals for the campaign, aligned on styling for the looks, oversaw casting, on set art direction and final placement of imagery in digital and print. Also accompany the still campaign were multiple videos rolled out in 4 segments, following the story of the friends and where the night will take them next.

Photographed by Zoey Grossman, Hair by Sylvia Wheeler, Make Up by Kali Kennedy, Styled by Masha Orlav