Maserati Trofeo

Launching an elite trim online, for 3 iconic Maserati’s.

Reinvigorating an established brand isn’t easy, but in 2020, Maserati wanted to do just that. Enter the House of Maserati, a global platform built to share the brand’s future through 3 live launches: Ghibli Hybrid, Trofeo & MMXX. Trofeo, the second of theses launches was a digital, live premiere of the new collection. Guests signed up to stream a 15-minute presentation and chat in real-time with over 9800 other attendees. Interactive video overlays augmented the core presentation, adding context and depth. At the conclusion, guests landed on a post-event site where they were able to explore the collection in more detail.