Genesis Brand Experience

To introduce Genesis and the all-new G70, we bought a moment of calm to Toronto’s Pearson International Airport.

Travelers entering Terminal 1 stepped onto a moving walkway only to take a different kind of journey. What they encountered was a video wall made of 11 x 55″ LCD displays followed by a room housing a projection-mapped G70. Animated G70’s flowed from screen to projection, telling a story of mindful innovation. The narrative celebrated the gift of time offered by Genesis’ value proposition: “We come to you”. To end the story, our travelers arrived home with the all-new G70.