Meridian Grooming

Meridian repositioned from a men’s grooming company to being the first gender-neutral, all-inclusive body grooming brand focused on hair positivity. Once the initial brand positioning and design system was developed, I collaborated with the Pangaea team to build out Meridian’s refreshed brand world by articulating new brand principles through copy across website, digital ads, and CRM campaigns.

Through these strategic touchpoints, the goal was to convince shoppers that body grooming empowered by Meridian is something they want to do, and spend money on, despite cheaper, more prevalent solutions being available.

I’d make a lame joke that things got hairy but it all went gr… well, looks like I couldn’t help myself.