Roamad: Brand Identity for an Apparel Brand

Roamad is an outdoor apparel brand, who brought me in to create a relatable and empowering brand identity for the female adventurers, who prize fashion as much as function in their outdoor apparel. The result is an identity inspired by their target audience — strong yet sophisticated women. To achieve the right brand feel, I juxtaposed the clean shapes of the logo with a dramatic color palette and then added depth to it with a map-inspired pattern. I also designed all the branded touchpoints, including packaging and marketing collateral.