Froth: Naming and Brand Identity for a Ramen Restaurant

Froth is a happy place for pescatarian ramen lovers. The restaurant aims to prove that any preconceptions about traditional ingredients are a myth — all their broths are seafood and veggie-based. I developed a simultaneously fun and elegant identity for them through naming, tagline development, branding, and art direction. I then extended it to all applicable collateral, from signage to menus and packaging.