Schein Elixirs

After being in the health product market for several years, Immune Schein needed a refresh in their brand identity and strategy so they could effortlessly stand apart within the category.

The name was shortened and logo simplified, allowing the brand to manifest into a representation of the german meaning “to shine” while ensuring that it is approachable and accessible for everyone. Art direction and custom brand elements such as icons and iridescent paper were employed to send this message while giving the brand the edge it needed to stand out.

One of the main focuses was to create a site that was easy to use and navigate, whether the customer wanted to partake in a one-time purchase or a subscription plan. Elevated product photography and concise information became main tools to inform the customer while seamlessly leading them through the site.