PUMA x SELENA GOMEZ

Selena Gomez made an appearance at the PUMA Flagship on 5th Avenue in NYC to celebrate the release of her new album 'RARE' as well as her apparel collaboration with PUMA.

Over 100 fans were given the opportunity to have a one-on-one meet and greet and have their photo taken with Selena. A photo booth lounge with custom furniture and backdrops was created for this. Fans could also have PUMA merchandise customized with Selena Gomez airbrush graphics, shop the collection and buy the album.

The event required a large amount of NYPD staff and security given the large fan base.