Riley Rose—Campaign

We turned traditional beauty and fashion advertising on its head for this campaign by layering and hand-ripping a series of wild postings in the streets of LA’s coolest and most grammable neighborhoods. Imagery features overlapping images of diverse girls torn away in sections to reveal a collage of unique beauty. In big and bold pink we pose the question “Who is Riley Rose?” Part teaser, part prompt — the campaign reveals that Riley Rose is not one person — she is everyone.