Sushi & Wish—Brand Identity & Campaign

Sushi & Wish offers inclusive culinary experience where modernity meets classics. The restaurant provides customization on sushi rolls with their strictly curated ingredients to cater varied individual dining habits. The chef also delivers traditional and creative dish variations which appeals to the most discerning of palates.

The exuberant identity reflects delightful personality of the brand. By applying the dynamic logo design, typography, high-saturation color palettes, graphic patterns, illustrations and uniquely-used photography, the identity creates a playful, lively and welcoming world that invites people to join the innovative Japanese food feast.