We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.
Dixie.com
Dixie, the renown paper-ware company, wanted to incorporate the new "Be More Here" brand platform into its primary communications channel: the company website.
Instead of adding a brand page as originally scoped, we convinced them the site needed a complete redesign. Part product catalog, part brand story, part content hub, the new Dixie.com exceeded every KPI, and led to an 820% increase in newsletter sign-ups.
- Project Roles
- Content Strategist
- Company
- Droga5
- Skills
- Brand Strategy, Content, Content Management, Content Strategy, Content Writing, Information Architecture
- Media
- Websites
- Project Industries
- Lifestyle, Packaged Goods
