To enhance the artist development aspect of the Red Bull Music initiative, I conceived of and designed a comprehensive platform for our global teams to review and evaluate up-and-coming artists we were working with and putting on stages around the world. One component of this is the Artist Evaluation mobile app for iOS, which allows field teams to be the “eyes and ears" on the ground, creating and submitting evaluations of artists’ live performances based on a selection of predefined criteria. These individual reviews were collected and aggregated into a comprehensive Report Card available to view within the Red Bull Music Backstage system.