With over 700 Red Bull Music events per year around the world, we needed a well thought out and versatile event page template to support it. I defined the overall vision, user experience & design of CMS-driven event pages that serve both as a marketing landing page for the event, and as a transactional service to RSVP or purchase tickets for the show. After the event, the page adapts to become a historical archive of the event, showcasing photo galleries and editorial content surrounding the event & the artists.