Red Bull Consumer Marketing

Strategic planning, development and execution of field marketing strategy for Red Bull in the Detroit market and greater Detroit metro area. This integrated marketing strategy included Collegiate marketing, business to business as well integrating full support of our local sales teams.

My role was to develop a localized marketing strategy taking key consumer insights and developing objectives, tactics balanced against KPI's to meet business objectives.

This included Project Management, Relationship Management with key Opinion Leaders throughout the Detroit market, along with managing a team of 20 direct reports.