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Red Bull x Blake Griffin Evergreen Content
Evergreen content development for Red Bull athlete Blake Griffin. Producing content to live on Red Bull social, Blake Griffin social and 3rd party media web and social sites.
My role:
Production team hire and management (moving images & photographer)
Deliverable identification - athlete comm’s strategy - what assets will be delivered through year.
Creative production, story ideation.
Comms strategy - deliverable timeline, distribution matrix, 3rd party press pitch
Work closely with Athlete manager and agent to identify ideal storylines, release schedule and communication strategy.
- Project Roles
- Content Producer, Content Strategist, Copywriter, Project Manager, Strategist
- Company
- Red Bull Media House
- Skills
- Content Strategy, Creative Strategy, Wrangling - Celebrities, Wrangling - Creatives, Labor Management, Management of Teams 1-10, Managing Budgets
- Media
- Branded Content, Social Media Content, Social Media Copy
- Project Industries
- Beverage, Sports