Juventus FC: A whole new bianconeri experience

The reigning Scudetto champions and (at the time) ten-time Coppa Italia winners wanted to celebrate the official start of the 2015/2016 season and their new global partnership with Adidas with a brand new digital appearance.

The new digital relaunch also marked the dawn of a cutting-edge app. Designed as a universal app for smartphone and tablets on iOs and Android devices, the new Juventus Official App offered tons of new contents and functionalities, so that the fans had all the breaking news, statistics and championship standings right at their fingertips. As a result of this new design concept, the downloads and usage of the club's official app increased significantly on both, iOs and Android systems.

Project Roles
Art Director, Designer, UI Designer, UX/IA Designer
Company
BTD Group (acq. by Sportradar)
Skills
Design, Design Strategy, Digital, Tech Strategy
Media
App Design
Project Industries
Sports
Juventus FC: A whole new bianconeri experience
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