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TSM X Dr Pepper Partnership
Hitting the right messaging strategy, tone, and execution is the key to powerful and authentic brand partnerships. This can be particularly difficult when speaking to deeply passionate, niche audiences like gamers. Dr Pepper came to IPG to help them understand how they could activate gamers. The result was a hugely popular partnership that is one of the most beloved and valued branded efforts within the gaming world.
- Project Roles
- Strategist
- Company
- IPG Media Lab
- Skills
- Brand Strategy, Comparative Analysis, Marketing Strategy, User Behavior Research, User Research
- Media
- Products - Digital
- Project Industries
- Beverage
