Hunter Boots - Cloud House

This high-profile stunt launched in Grand Central Station and brought a bit of the Scottish Highlands to NYC. The calm, misty atmosphere inside the modern glass house transported guests from the perpetual chaotic energy of Vanderbilt Hall.

Selected Press:
Forbes — How 160 Year Old Brand Hunter Is Focused On Experiential Marketing
PSFK — Grand Central Greenhouse Pop-Up Recreates The Scottish Highlands
Paper Magazine — Hunter Boots Made It Rain at Grand Central Station
WWD — Hunter Brings Experiential Pop-up to Grand Central Terminal

Project Roles
Creative Director
Company
Invisible North
Skills
Art Direction, Creative Direction, Design, Experiential, Fabrication
Media
Events
Project Industries
Fashion
Hunter Boots - Cloud House
Hunter Boots - Cloud House
Hunter Boots - Cloud House
Hunter Boots - Cloud House
Hunter Boots - Cloud House
Hunter Boots - Cloud House
Collaborators
Support