Uniqlo - CTA Train Takeover

To celebrate the grand opening of Uniqlo's first midwest store, we took over the CTA and Water Tower Park in Chicago for the month leading up to opening day. Thousands went home with gifts ranging from sushi candy to trips to Tokyo.

Objective:
Prior to Uniqlo’s flagship store opening in Chicago, brand recognition among midwesterners was low. The aim was to change that.

How it Works:
In order to not disrupt the flow of the entire network of trains in the CTA, load in and load out for the train events had to take place in under 5 minutes. Dancers, games, prizes, lanterns, crew and a live DJ. Imagine that.