Maybelline — Contour Challenge Video

Drug store makeup makes a comeback on digital in a series of stop-motion tutorials. To keep the look and feel of Maybelline, without spending the budget of a TV commercial, my team and I dreamed up a memorable makeup tutorial using old editorial shots from a previous campaign.

Project Roles
Copywriter, Creative Director
Skills
Art Direction, Conceptual, Copywriting, Scripting
Media
Commercials - Video
Project Industries
Advertising, Beauty
Maybelline — Contour Challenge Video
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