Clairol — Color of Confidence Campaign

Clairol and RGA conducted the world’s largest survey of women’s confidence and discovered that the majority of women felt the most confident when they were fearless. My team and I realized the best way to bring this to life was by asking the women from the survey to illustrate these statistics in a living data visualization for our anthem film. I wrote the script, cast the women, interviewed them and helped edit this beauty.

Project Roles
Copywriter
Company
RGA
Skills
Broadcast, Conceptual, Copywriting, Creative Direction, Creative Strategy, Post-Production, Producing, TV
Media
Commercials - Video
Project Industries
Advertising, Beauty, Lifestyle, Luxury
Clairol — Color of Confidence Campaign
Clairol — Color of Confidence Campaign
Clairol — Color of Confidence Campaign
Clairol — Color of Confidence Campaign
Clairol — Color of Confidence Campaign
Collaborators
Support