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23andMe Press Event
With a pending stamp of approval from the FDA, and a variety of new
features on their online platform, 23andMe needed a way to get their
name and product in front of the press. Our team turned the atrium
suite at the London Hotel in midtown Manhattan into a genetic-themed
immersive experience so that key press figures could learn about
23andMe, try out a DNA kit, and maybe find a long-lost sibling or two.
- Project Roles
- Art Director, Copywriter, Designer, Event Producer, Illustrator
- Company
- 23andme
- Skills
- Adobe Illustrator, Adobe Photoshop, Environmental, Fabrication
- Media
- Environmental Design, Events, Illustrations, Murals
- Project Industries
- Health/Pharma, Technology
