Uniqlo

The UT Truck Shop and "Life In A Minute" series were created to elevate Uniqlo's UT tee shirt line. The truck traveled around the tri-state area for a month, allowing customers to shop for UT shirts and enjoy live shows (performed on top of the truck) featuring the influencers from the "Life in a Minute" series. I directed the design and execution of promotional and digitally integrated components. Oversaw the design of all related print and digital collateral such as vehicle wraps, OOH ads, web banners, animations, invites, microsites, pitches, mock ups, and wrap reports.

Campaign resulted in 80MM total impressions, 38.1MM social media impressions, 24,000 event attendees and 1,700 shirts sold.

Agency: Vice
Role: Design Director