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BMW Build Your Own
Our goal for the redesign of BMW's Build Your Own (BYO) was to improve the user's overall experience while maintaining the same same technical platform. As the lead designer, I led an agile team in restructuring and redesigning the former BYO into a simpler, more intuitive and responsive experience.
- Project Roles
- Art Director, Designer, UX/IA Designer
- Company
- BMW
- Skills
- Art Direction, Design, Digital, Mobile, Sketch
- Media
- Product Designs, UI Design, UX Designs, Websites
- Project Industries
- Advertising, Automotive
