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Mercy Academy "Life's Not a Fairytale" Campaign
I don’t know what I loved more: rewriting the outdated narratives girls grow up hearing or convincing a conservative client to take a chance on this controversial campaign.
Despite only running in Louisville, Kentucky, this limited-budget campaign ignited a nationwide conversation.
Results:
335MM Impressions
Press:
Featured on The Today Show
NPR
Yahoo
The Huffington Post
ADWEEK
The Guardian
Mashable
Recognition:
Voted Most Inspiring Ad Campaign for Women in 2013
Top 30 AdFreak Stories of 2013
- Project Roles
- Copywriter, Writer
- Company
- Mercy Academy
- Skills
- Commercial, Conceptual, Copywriting, Digital, Experiential, Integrated, Low Budget, Outdoor, Print, Producing, Radio, Scripting, Social, Storyboarding, Strategy
- Media
- Advertising, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Posters, Products - Digital, Social Media Content, Storyboards
- Project Industries
- Advertising, Lifestyle
