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- Jay Design Director / Product Designer / UI Designer
LPGA
Deliver a next-generation tournament action with a fan-first experience. With the rise in the popularity of women's golf, came the need to raise awareness of the athletes on the tour.
Factually, men are predominantly fans of women's golf. The PGA tour players are deemed "superhuman" and unobtainable to the common person and women's golf stats align with those of skilled weekend warriors looking to improve their own game. Making the data easy to read was the first mission along with building the personalities on the tour.
- Project Roles
- Designer, UI Designer, Design Director
- Company
- Hero Digital
- Skills
- Art Direction, Conceptual, Design, Digital, Interaction, Interactive, Mobile, Sports, Strategy, Creative Strategy, Brand Strategy, Marketing Strategy, Design Strategy, Figma, Experience Design
- Media
- App Design, Mobile Apps, Mood Boards, Prototypes, UI Design, UX Designs, Websites, Wireframes, Interaction Designs
