Jeep is a Lady

This was a pitch-video with the creative direction of "we want to show that Jeep is for every woman, not just the adventurous ones." Working alongside the producer to source material in an overall style that matched the deck-reference, I edited the arc where we have our setup of characters and then the journey through women displaying their resiliency. The edit was almost done when creatives joined for first-looks and together we delivered on a 'first edit approved' for the executive creative director.