Logo Design

I wanted to create a logo that truly captured the essence of my company, while still being fun, memorable, and unique.

I spent some time coming up with general ideas of what I wanted the logo to look like. I used Procreate to toy around with some ideas. When I was happy with the concepts, I sketched the design onto watercolor paper. I used a combination of watercolor and gouache to add the color. I used a paint pen to cover the pencil and make the final product cleaner. I used a scanner to get the highest possible quality image of my artwork. Finally, I used GIMP to clean up the bleed marks and add the texture back to the paper.

The result is a witch with a wide assortment of colors shooting out from the tip of her wand.