Instagram Campaign FeelsbyFatimaxHeritage Baby Designs

ASK: Share image or video posts on your social media and/or photos for us to use in exchange for a gifted product. Include #helloheritage, #heritagebabydesigns and tag @heritagebabydesigns on all posts where Heritage Baby products appear.

My APPROACH: I chose to share some of the emotional aspects of my personal experience to highlight the benefits of using a Heritage Baby carrier. I shared my favorite features and focused on what I found to be relatable and the most helpful to other moms.

OUTCOME: 1.3K impressions, 50 likes, 1 comment from Target