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- Hilary Design Director / Art Director / Brand Designer
Joy Razor
Gillette came to Wieden + Kennedy to help launch their new joy Razor. Our team created web shorts, a brand toolkit, digital and traditional OOH, Chicago digital street furniture, urban panels, subway takeovers, a social launch, joyandglee.com, and an influencers event partnering with Popsugar. We also partnered with Walmart for a website re-skin, packaging and approvals.
Everything was shot, designed and illustrated in-house at W+K-creating brand assets from concept to production.
Role: Design Director, Art Director, Designer
Agency: Wieden + Kennedy
Creative Team: Devin Gillespe, Heather, Ryder, Matt Carrol, Deandra Stokes, Whitney Downing, Dee Mahon, Lylila Dru, Tara Dubbs
- Project Roles
- Art Director, Copywriter, Designer, Design Director, Brand Designer
- Skills
- Art Direction, Design, Adobe Illustrator, Adobe InDesign, Lifestyle, Adobe Photoshop, Print, Social, TV, Creative Direction, Type Design
- Media
- Advertising, Art, Brand Guidelines, Commercials - Video, Illustrations, Key Art, Lettering, Mobile Apps, Photographs, Photography, Pitch Decks, Presentations, Typography, Visual Designs, Websites
