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This project involved extensive target audience research, development of a content strategy aligned with the client’s brand voice, and a focus on making complex spiritual concepts accessible to a wider audience. My responsibilities included:

- Target Research: Analyzed audience demographics and behaviors to ensure the content would resonate with individuals new to Kundalini Yoga.
- Content Strategy: Developed a structured approach that emphasized the benefits of the practice while incorporating educational elements on breathwork, mantras, kriyas, and meditations.
- Copywriting & Editing: Wrote clear, engaging, and informative copy that conveyed the spiritual and physical benefits of Kundalini Yoga while maintaining a tone that aligned with the client’s values and voice.
Media Submission: Coordinated media assets and ensured proper submission to relevant channels.

This article has contributed to Elevate the Globe’s mission of promoting a high-vibrational lifestyle and building brand authority in the wellness and spiritual space.