State of AI: Interactive Report

In 2023, as AI garnered unprecedented attention, our team set out to cut through the noise. Instead of producing a generic PDF report, we transformed dense research into an engaging, interactive web experience. The report narrative inspired a visual identity centered on the ever-evolving AI landscape. We developed a dynamic layout with visuals and transitions that conveyed the field's expansion. While we used Vention's brand colors, we opted for bolder combinations to reflect the topic's saturation. Every element — from the introductory animation to the 'guess which' challenge — was designed to keep the reader engaged and immersed.

To amplify the report's launch, we created a bespoke social campaign that was shared across Vention’s social channels.

The report earned notable recognition, winning the Webby Award, being named Readymag 'Website of the Year' and Mindsparkle 'Site of the Day', and receiving an Honorable Mention from Awwwards.