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- Alicia Brand Designer / UI Designer / Art Director
Amsterdam Dance Event's New Platform
ADE: Crafting a Seamless Platform for 390,000 Visitors
After a long-awaited redesign, we set out to envision a new platform for ADE, Amsterdam’s leading electronic music event. This strategy-led project aimed to redefine how ADE communicates with its 390,000+ visitors, making the event experience seamless and engaging.
As Lead Designer, I managed the UX, UI, art direction, design, and brand elements of the project. My role involved defining the core identity of ADE, handling an extensive and varied program, and ensuring the platform inspired and connected with its audience. Through this comprehensive approach, we sought to enhance every aspect of the ADE experience.
- Project Roles
- Art Director, UX/IA Designer, Designer, UI Designer, Brand Designer
- Company
- Bravoure
- Skills
- After Effects, Art Direction, Conceptual, Content, Digital, Interaction, Interactive, Sketch, User Research
- Media
- Branded Content, Posters, Social Media Content, UI Design, UX Designs, Visual Designs, Concept Art, User Journeys, Branding, Personas
- Project Industries
- Advertising, Entertainment, Music
