Driving Passion

Roadshow by CNET, created for automotive enthusiasts, simplifies the complex automotive tech landscape with news, reviews, and how-tos.

We launched with "Diving Passions. Driving Decisions." campaign featured the logo as a gear shift, serving as a visual beacon across print, digital, environmental mediums, and even an award.

Project Roles
Creative Director, Design Director
Skills
Creative Direction, Wrangling - Creatives, Creative Strategy, Creative Research
Media
Advertising
Driving Passion
Support